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Marketing is largely concerned with visibility and exposure. It pays off handsomely, but usually over the long term. Public Relations is an integral part of the marketing mix and can be vital to the success of any business. At the same time, it is one of the most misunderstood, misused, and misrepresented functions of business.
The communication of news and information is crucial to any company in order to expose products and services, express views, announce plans, and to project a total image of the organization or an individual. Our motto is "You cannot win the world if no one knows you are there".
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