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When I think of the key to a successful product launch, I can’t help but think of a quote, “Victory Loves Preparation.”
The quote is from an action movie, the Mechanic. The movie’s about assassins. But the quote, which comes from Latin and is attributed to Roman poet Gaius Victorious Catullus, is highly relevant to digital marketing strategy in general.
If you release a new product to the market without a definitive plan, the response will likely be disappointing.
Remember: marketing is math. Not magic.
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